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Creator of Xerox PARC joins Belarc Board

Dr. Jack Goldman, creator and visionary behind Xerox’s Palo Alto Research Center (PARC), joins Board of Directors of Belarc, Inc., an innovator and leader in web commerce tools which deliver personalized content for web site visitors, while maintaining their privacy.

Concord, MA -- September 22, 1997 -- Belarc, Inc. and Dr. Jacob ("Jack") E. Goldman are pleased to announce that Dr. Goldman is joining the Board of Directors and acting as a consultant to the management of Belarc, an innovator and leader in web commerce tools which deliver personalized content for web site visitors. Dr. Goldman has had a colorful career as an innovator and manager in helping to develop and commercialize many leading edge technologies. He is especially known as the creator and senior executive manager of Xerox PARC, where the first laser printers, personal computers, graphic user interfaces and Ethernet LANs all had their origins.

"The Internet has yet to define the proper milieu for commercialization", said Dr. Goldman. "The history of the evolution of modern information technology has taught us that companies like Belarc will be the ones that pioneer new ground and innovate ways for the public to exploit the new medium."

"We are both extremely pleased to have Jack as an advisor and member of our board of directors", said Gary Newman, President and Sumin Tchen, Chairman of Belarc. We are beginning to see a bright future for Belarc, and someone with Jack’s experience will be invaluable to us in helping to make the right decisions. We think that every technology driven company needs someone who is not involved in the day-to-day activities, to ask the right questions."

Background information on Dr. Goldman

Dr. Jacob ("Jack") Goldman is a retired Senior Vice President for R&D and Chief Technical Officer of the Xerox Corporation. At Xerox, Jack presided over a network of four research labs and was responsible for the creation of two of them: the celebrated Palo Alto Research Center (PARC) and the Xerox Research Center of Canada. The first laser printers, personal computers, graphic user interfaces (windows and icons) and Ethernet LANs all had their origins at Xerox PARC. He also served as General Manager of two Xerox profit centers: ElectroOptical Systems Inc., a wholly owned subsidiary; and the Medical Diagnostics Operation which introduced a xero-radiography product.

Prior to joining Xerox in 1968, Jack was Director of Ford Motor Company's Scientific Research Laboratory. He had also served on the physics faculty of Carnegie Institute of Technology (now Carnegie Mellon University) and in 1959 was Edwin Webster Visiting Professor at MIT. He has been a guest lecturer at the MIT Sloan School, the Harvard Business School and the Schools of Business of Columbia University and the University of Chicago.

Dr. Goldman has served on several Boards of Directors including those of Xerox, General Instrument Corp., United Brands, GAF, Burndy Corp., Bank Leumi Trust Co. of New York, Intermagnetics General Crop. and Lex Services PLC. He has also been active in government and professional advisory roles. Among them: Chairman of the Statutory Visiting Committee of the National Bureau of Standards; Vice President of the American Association for the Advancement of Science (AAAS); the U.S. Dept. of Commerce Technical Advisory Board; and President of the Connecticut Academy of Science and Engineering. Since retiring from Xerox, Dr. Goldman has been active in the entrepreneurial and venture capital field having been responsible for the creation of several technology-based start-up companies, most recently as Chairman and CEO of Softstrip Inc. and Technical Director of Oxbridge Inc., a New York based investment banking boutique. He holds a B.A. and LL.D. (hon) from Yeshiva University and an M.A. and Ph.D. (physics) from the University of Pennsylvania. He resides in Westport, Connecticut.

About Belarc

Belarc develops and licenses personalized content delivery systems to Internet merchant and media sites. All of these systems maintain the privacy of the Internet visitor while delivering content personalized to each visitor’s requirements. The Company has initially targeted the PC hardware and software market, and its products are licensed by some of the leading Internet Merchants in this area, such as NECX Direct, ComputerESP and Insight Direct.

The Belarc Advisor system is the first Internet commerce tool to help home or corporate PC shoppers automatically buy the right PC hardware and software products, without needing to be technical experts. When you go to our customers' Web sites, click on the Belarc button to know with certainty that you are buying the right product the first time.

For additional information, please contact:

Sumin Tchen
Belarc, Inc.
Tel: (508) 371-2365
Email: sumin@belarc.com
web: http://www.belarc.com

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